https://sydneymerullo.com Sydney Meyers Sun, 23 Jun 2024 16:58:03 +0000 https://sydneymerullo.com en https://sydneymerullo.com/Ocean-State Fri, 17 Dec 2021 22:06:22 +0000 Sydney Meyers https://sydneymerullo.com/Ocean-State Ocean State Rhode Island merch concepts. Personal Project Branding <img width="3398" height="3508" width_o="3398" height_o="3508" data-src="https://freight.cargo.site/t/original/i/5f8093f2cb95a9609dcd397fa2879699f54a36f0029879679a98699b673281bd/Sunnies-07.png" data-mid="213450642" border="0" src="https://freight.cargo.site/w/1000/i/5f8093f2cb95a9609dcd397fa2879699f54a36f0029879679a98699b673281bd/Sunnies-07.png" /> <img width="3398" height="3508" width_o="3398" height_o="3508" data-src="https://freight.cargo.site/t/original/i/02209a846d9858738eaceed17393e5eaf5f565ada621e480a229dc8ee31747de/Sunnies-09.png" data-mid="213450644" border="0" src="https://freight.cargo.site/w/1000/i/02209a846d9858738eaceed17393e5eaf5f565ada621e480a229dc8ee31747de/Sunnies-09.png" /> <img width="3398" height="3508" width_o="3398" height_o="3508" data-src="https://freight.cargo.site/t/original/i/0d0b9e642d06b92c1faf649ba3fc6b07d1ab59e32f6aa33f09d3b27600b3277c/Sunnies-08.png" data-mid="213450643" border="0" src="https://freight.cargo.site/w/1000/i/0d0b9e642d06b92c1faf649ba3fc6b07d1ab59e32f6aa33f09d3b27600b3277c/Sunnies-08.png" /> https://sydneymerullo.com/Kids-on-a-Rampage-Brewing Sun, 23 Jun 2024 16:58:03 +0000 Sydney Meyers https://sydneymerullo.com/Kids-on-a-Rampage-Brewing Kids on a Rampage Brewing Packaging design Branding <img width="1232" height="1864" width_o="1232" height_o="1864" data-src="https://freight.cargo.site/t/original/i/7a8ba3e4227d9edce94f2f1020454a08f39453ebf5314609ce6e9962f0cd9833/Screen-Shot-2021-12-17-at-9.21.33-PM.png" data-mid="213450606" border="0" src="https://freight.cargo.site/w/1000/i/7a8ba3e4227d9edce94f2f1020454a08f39453ebf5314609ce6e9962f0cd9833/Screen-Shot-2021-12-17-at-9.21.33-PM.png" /> <img width="1232" height="1858" width_o="1232" height_o="1858" data-src="https://freight.cargo.site/t/original/i/45e0cc4747acdc8a6ed86ff3634cf02fcde4ac13d5b28f97c2a496aeee8eb1f5/Screen-Shot-2021-12-17-at-9.21.22-PM.png" data-mid="213450605" border="0" src="https://freight.cargo.site/w/1000/i/45e0cc4747acdc8a6ed86ff3634cf02fcde4ac13d5b28f97c2a496aeee8eb1f5/Screen-Shot-2021-12-17-at-9.21.22-PM.png" /> <img width="1236" height="1862" width_o="1236" height_o="1862" data-src="https://freight.cargo.site/t/original/i/0bdbc4f84c8943b002b8d8f5df2da09dd9c3ea6b68ef38175a5b7a7e1c916223/Screen-Shot-2022-01-13-at-3.24.51-PM.png" data-mid="213450614" border="0" src="https://freight.cargo.site/w/1000/i/0bdbc4f84c8943b002b8d8f5df2da09dd9c3ea6b68ef38175a5b7a7e1c916223/Screen-Shot-2022-01-13-at-3.24.51-PM.png" /> <img width="1201" height="1801" width_o="1201" height_o="1801" data-src="https://freight.cargo.site/t/original/i/9c64a70f8c24339f4903fc89914de40ff7aca6bf39a463a40abdd64a4d6683e0/3-more-beer-labels-08.jpg" data-mid="213450610" border="0" src="https://freight.cargo.site/w/1000/i/9c64a70f8c24339f4903fc89914de40ff7aca6bf39a463a40abdd64a4d6683e0/3-more-beer-labels-08.jpg" /> <img width="1201" height="1801" width_o="1201" height_o="1801" data-src="https://freight.cargo.site/t/original/i/7bff08650850720bc026f674bc6b028c524eb913246ee15f843ac23aa4e34f84/3-more-beer-labels-09.jpg" data-mid="213450611" border="0" src="https://freight.cargo.site/w/1000/i/7bff08650850720bc026f674bc6b028c524eb913246ee15f843ac23aa4e34f84/3-more-beer-labels-09.jpg" /> <img width="1201" height="1801" width_o="1201" height_o="1801" data-src="https://freight.cargo.site/t/original/i/8187e50a29f4ed8f2695adcb78bac62d94c2fd6329a2b2e76193d0ba42ca2e0c/3-more-beer-labels-07.jpg" data-mid="213450609" border="0" src="https://freight.cargo.site/w/1000/i/8187e50a29f4ed8f2695adcb78bac62d94c2fd6329a2b2e76193d0ba42ca2e0c/3-more-beer-labels-07.jpg" /> <img width="1242" height="1870" width_o="1242" height_o="1870" data-src="https://freight.cargo.site/t/original/i/6ed1be77eca41863f981e2ca1398255ab228b6d29ca0d8390a714d8d9df67e34/Screen-Shot-2022-01-13-at-3.24.42-PM.png" data-mid="213450613" border="0" src="https://freight.cargo.site/w/1000/i/6ed1be77eca41863f981e2ca1398255ab228b6d29ca0d8390a714d8d9df67e34/Screen-Shot-2022-01-13-at-3.24.42-PM.png" /> <img width="1228" height="1866" width_o="1228" height_o="1866" data-src="https://freight.cargo.site/t/original/i/3c0fb80ea9f2b4bc404833e99fe692881b427919a161646cb023ee14e3514fc8/Screen-Shot-2022-01-06-at-6.54.40-PM.png" data-mid="213450607" border="0" src="https://freight.cargo.site/w/1000/i/3c0fb80ea9f2b4bc404833e99fe692881b427919a161646cb023ee14e3514fc8/Screen-Shot-2022-01-06-at-6.54.40-PM.png" /> <img width="1200" height="1801" width_o="1200" height_o="1801" data-src="https://freight.cargo.site/t/original/i/9e4586670a3a8caada8957d092a4222ff367d3431281db7adc81591fb828518f/four-winds-fridge.png" data-mid="213450619" border="0" src="https://freight.cargo.site/w/1000/i/9e4586670a3a8caada8957d092a4222ff367d3431281db7adc81591fb828518f/four-winds-fridge.png" /> <img width="1201" height="1801" width_o="1201" height_o="1801" data-src="https://freight.cargo.site/t/original/i/8afc948c78f0b5a06ee36e8cedef95eec1ff8fdbc7fbcc89998d55afa669ca4b/puppy-pizza-beer-03.png" data-mid="213450612" border="0" src="https://freight.cargo.site/w/1000/i/8afc948c78f0b5a06ee36e8cedef95eec1ff8fdbc7fbcc89998d55afa669ca4b/puppy-pizza-beer-03.png" /> <img width="1201" height="1801" width_o="1201" height_o="1801" data-src="https://freight.cargo.site/t/original/i/2bc0c48566805e79da6867ad0420a13858d5f095177c64483994e01ad9d97579/-fridge-05.png" data-mid="213450616" border="0" src="https://freight.cargo.site/w/1000/i/2bc0c48566805e79da6867ad0420a13858d5f095177c64483994e01ad9d97579/-fridge-05.png" /> <img width="1201" height="1801" width_o="1201" height_o="1801" data-src="https://freight.cargo.site/t/original/i/fe766529478a45768a4747906aba78f023a65cba510c880d067a2bb0fcb20658/-fridge-06.png" data-mid="213450617" border="0" src="https://freight.cargo.site/w/1000/i/fe766529478a45768a4747906aba78f023a65cba510c880d067a2bb0fcb20658/-fridge-06.png" /> <img width="1801" height="1201" width_o="1801" height_o="1201" data-src="https://freight.cargo.site/t/original/i/f691b4232e1044f4add6a2e77421f31920b74a33f2cb07c1f50d5e61ffbfa868/-fridge-04.png" data-mid="213450621" border="0" src="https://freight.cargo.site/w/1000/i/f691b4232e1044f4add6a2e77421f31920b74a33f2cb07c1f50d5e61ffbfa868/-fridge-04.png" /> https://sydneymerullo.com/Nova Thu, 05 May 2022 18:22:28 +0000 Sydney Meyers https://sydneymerullo.com/Nova Nova&nbsp;An abstract card game about health insurance. BCBSMA innovation garageGame Design <img width="794" height="1148" width_o="794" height_o="1148" data-src="https://freight.cargo.site/t/original/i/d367c18cddad9337d0ea1c3b3af2027d93eaa5ae3260ff2fdf3e811da9faadd6/Screen-Shot-2022-01-30-at-10.35.06-PM.png" data-mid="141776057" border="0" src="https://freight.cargo.site/w/794/i/d367c18cddad9337d0ea1c3b3af2027d93eaa5ae3260ff2fdf3e811da9faadd6/Screen-Shot-2022-01-30-at-10.35.06-PM.png" /> <img width="542" height="756" width_o="542" height_o="756" data-src="https://freight.cargo.site/t/original/i/f25a4f6d6a82790fa2679fd3ecf7eabd98014cf1b4673b9b4f360770255db65f/Feb-01-2022-21-13-55.gif" data-mid="141776059" border="0" src="https://freight.cargo.site/w/542/i/f25a4f6d6a82790fa2679fd3ecf7eabd98014cf1b4673b9b4f360770255db65f/Feb-01-2022-21-13-55.gif" /> <img width="978" height="1426" width_o="978" height_o="1426" data-src="https://freight.cargo.site/t/original/i/b263335908051f2737ab1d338016e49b51b70c64381cc7263962c26fda4d5ddd/Screen-Shot-2022-01-29-at-8.53.44-PM.png" data-mid="141776053" border="0" src="https://freight.cargo.site/w/978/i/b263335908051f2737ab1d338016e49b51b70c64381cc7263962c26fda4d5ddd/Screen-Shot-2022-01-29-at-8.53.44-PM.png" /> <img width="1032" height="1494" width_o="1032" height_o="1494" data-src="https://freight.cargo.site/t/original/i/458c15ff468c730baddbf8bb5a3b6b6f452d0c8ffd8bcdb44cb89b9bd2dc0410/Screen-Shot-2022-01-30-at-10.35.14-PM.png" data-mid="141776058" border="0" src="https://freight.cargo.site/w/1000/i/458c15ff468c730baddbf8bb5a3b6b6f452d0c8ffd8bcdb44cb89b9bd2dc0410/Screen-Shot-2022-01-30-at-10.35.14-PM.png" /> <img width="2036" height="1382" width_o="2036" height_o="1382" data-src="https://freight.cargo.site/t/original/i/a6ccf1538905997bbde373197f048f3ab8d9d4aa60f74edf32bac5d38a6e15f0/Screen-Shot-2022-01-30-at-2.57.03-PM.png" data-mid="141776055" border="0" src="https://freight.cargo.site/w/1000/i/a6ccf1538905997bbde373197f048f3ab8d9d4aa60f74edf32bac5d38a6e15f0/Screen-Shot-2022-01-30-at-2.57.03-PM.png" /><img width="1892" height="1158" width_o="1892" height_o="1158" data-src="https://freight.cargo.site/t/original/i/c4823c3dfd2bc1e0a133ea513b7f707c1833e187dd905f26d3880f3b2ec3860e/Screen-Shot-2022-01-30-at-6.37.52-PM.png" data-mid="141776060" border="0" src="https://freight.cargo.site/w/1000/i/c4823c3dfd2bc1e0a133ea513b7f707c1833e187dd905f26d3880f3b2ec3860e/Screen-Shot-2022-01-30-at-6.37.52-PM.png" /> Problem space This project started in an integrated studio class with Wentworth Institute of Technology Industrial Design and Blue Cross Blue Shield of Massachusetts. Our class’s task was to solve for the transition of turning 26 and getting health insurance for the first time. Process <img width="1770" height="1605" width_o="1770" height_o="1605" data-src="https://freight.cargo.site/t/original/i/0eb2e1fc0cda9884667af75fbd56f1ae6cc6189d81237336659b01d30730d414/nova4.jpeg" data-mid="141776077" border="0" data-scale="65" src="https://freight.cargo.site/w/1000/i/0eb2e1fc0cda9884667af75fbd56f1ae6cc6189d81237336659b01d30730d414/nova4.jpeg" /> Semester incubator During our semester long class at BCBSMA, we cycled through the design process four times. We learned how people turning 26 perceive health insurance and prototyped experiences to teach them how to use it. &nbsp; Our final concept was a card game named Clear that taught aspects of health insurance plans through matching cards. <img width="1811" height="1605" width_o="1811" height_o="1605" data-src="https://freight.cargo.site/t/original/i/6fa1c3d71556d893609dc9f204d31972f36487f2cec340ac2e02d4199705a04c/nova5.jpeg" data-mid="141776078" border="0" data-scale="89" src="https://freight.cargo.site/w/1000/i/6fa1c3d71556d893609dc9f204d31972f36487f2cec340ac2e02d4199705a04c/nova5.jpeg" /> InternshipAnother team member and I interned at BCBSMA the next semester and continued to work on the game.The card game was fun, but it didn’t accomplish our goal; to teach people about the aspects of health insurance they’ll use. The game was a good platform to teach, but it needed to be based on realistic situations. <img width="1183" height="944" width_o="1183" height_o="944" data-src="https://freight.cargo.site/t/original/i/5ba1e2c0bf7c2e828ba99f6e1e2afa208b3c6a5ec2e1d56395e856127a998b74/nova6.jpeg" data-mid="141776079" border="0" src="https://freight.cargo.site/w/1000/i/5ba1e2c0bf7c2e828ba99f6e1e2afa208b3c6a5ec2e1d56395e856127a998b74/nova6.jpeg" /> <img width="597" height="600" width_o="597" height_o="600" data-src="https://freight.cargo.site/t/original/i/0e7ee7425222f4ef20a403d99fe3933c7b778f3c0fe990b81e132d4fb7290eb2/nova6-copy-2.jpeg" data-mid="141776094" border="0" src="https://freight.cargo.site/w/597/i/0e7ee7425222f4ef20a403d99fe3933c7b778f3c0fe990b81e132d4fb7290eb2/nova6-copy-2.jpeg" /> 1 week sprint Over the course of a one week sprint, we defined realistic scenarios in health insurance and applied them to a new card game. We prototyped, tested, and iterated over and over again until the game play worked.&nbsp; The new card game, Vital, gave players a persona and they learned what health insurance plans worked best with certain health scenarios.&nbsp; <img width="1815" height="1080" width_o="1815" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0a28a3d5fe2665276c76ed6e03dea63daa108a5abb7a009498436ab2469adacc/nova7.jpeg" data-mid="141776080" border="0" src="https://freight.cargo.site/w/1000/i/0a28a3d5fe2665276c76ed6e03dea63daa108a5abb7a009498436ab2469adacc/nova7.jpeg" /> Focus groups We held a focus group to test how the rules of the game were understood. A second focus group tested the game. The silly situations in the game did make the topic more relatable, but they were too realistic to health. It offended those struggling with real health issues, so we needed to slightly abstract the concept. <img width="983" height="949" width_o="983" height_o="949" data-src="https://freight.cargo.site/t/original/i/f5be2f71ae10aa9443330c3c742f8b4dcc9fedb0f38d39d01f643f3a32ae3f52/nova8-copy-2.jpeg" data-mid="141776088" border="0" src="https://freight.cargo.site/w/983/i/f5be2f71ae10aa9443330c3c742f8b4dcc9fedb0f38d39d01f643f3a32ae3f52/nova8-copy-2.jpeg" /> Feedback Vital also didn’t capture the idea of investing in healthy behaviors.We needed to iterate the game so that a person’s health insurance experience wasn’t just impacted by negative experiences. <img width="1315" height="804" width_o="1315" height_o="804" data-src="https://freight.cargo.site/t/original/i/48b7820950e762811b01908a1960406119d28fea502190e6357339c3667bcafb/nova8.jpeg" data-mid="141776081" border="0" src="https://freight.cargo.site/w/1000/i/48b7820950e762811b01908a1960406119d28fea502190e6357339c3667bcafb/nova8.jpeg" /> 3 day sprint We transitioned to a digital game called When Life Hands you Lemons where players calculated how “healthy” they were based off what cards they picked up.They could choose to take risks or play it safe depending on what health insurance plan they had. <img width="1538" height="713" width_o="1538" height_o="713" data-src="https://freight.cargo.site/t/original/i/26722c7228c20cb6a1e04af01e1523c717d7350aa30976e6865fdb6b80ef18fb/nova9-copy-2.jpeg" data-mid="141776089" border="0" src="https://freight.cargo.site/w/1000/i/26722c7228c20cb6a1e04af01e1523c717d7350aa30976e6865fdb6b80ef18fb/nova9-copy-2.jpeg" /> AutomationDuring the sprint, I Iearned how to code to automate the health calculations. This allowed us to iterate the game faster and run through more rounds. <img width="571" height="807" width_o="571" height_o="807" data-src="https://freight.cargo.site/t/original/i/c732401e1c9da55aa8f7d29a1b542247feb387a491d551e669deebec647a4df0/nova9.jpeg" data-mid="141776082" border="0" data-scale="65" src="https://freight.cargo.site/w/571/i/c732401e1c9da55aa8f7d29a1b542247feb387a491d551e669deebec647a4df0/nova9.jpeg" /> IterationThis game abstracted the concept of health insurance in a fun way, but needed to be connected more to the actual language used. &nbsp;We also wanted to pivot back to a physical game to encourage family conversation and needed to simulate the randomized patterns in a digital game through cards.&nbsp; <img width="1873" height="1604" width_o="1873" height_o="1604" data-src="https://freight.cargo.site/t/original/i/19896b0c189c0be83d7a7408994951071cf278ae238e17b906047066b4c0830d/nova10.jpeg" data-mid="141776083" border="0" src="https://freight.cargo.site/w/1000/i/19896b0c189c0be83d7a7408994951071cf278ae238e17b906047066b4c0830d/nova10.jpeg" /> Student sprintWe co-lead the industrial design studio class at Wentworth Insitute of Technology for a week, teaching them how to run a design sprint, while getting their input on a new version of the game. <img width="1765" height="1602" width_o="1765" height_o="1602" data-src="https://freight.cargo.site/t/original/i/47ebc5aed8fa1c01d651f82e0472db40844909be81c63c283ab1aa136b82de6e/nova11.jpeg" data-mid="141776084" border="0" src="https://freight.cargo.site/w/1000/i/47ebc5aed8fa1c01d651f82e0472db40844909be81c63c283ab1aa136b82de6e/nova11.jpeg" /> New learningsThe students’ game abstracted health insurance relative to space, and it had important aspects like HMO, PPO, and HSA’s.We decided to run with the space theme, and add in topics like deductibles and premiums. <img width="1312" height="861" width_o="1312" height_o="861" data-src="https://freight.cargo.site/t/original/i/92c1c34d2b843c4976b263c57270a87b99369d923e55b63e156f4b2159e73f97/nova12-copy-2.jpeg" data-mid="141776091" border="0" src="https://freight.cargo.site/w/1000/i/92c1c34d2b843c4976b263c57270a87b99369d923e55b63e156f4b2159e73f97/nova12-copy-2.jpeg" /> Final sprintAfter a final one week sprint, we landed on a space themed card game called Nova.Nova is an analogy. The players are galactic crystal hunters traveling through space, protected by their spaceship’s shield (health insurance) and dodging aliens (illnesses).Players could regain energy by going back to their home planet (if their ship was an HMO) or getting a galactic passport (referal) and landing on any planet (PPO). <img width="1048" height="768" width_o="1048" height_o="768" data-src="https://freight.cargo.site/t/original/i/39b23599c8dc2c08381f302514ea47546fb3bdc0ceb85b30d68d1c4a0238d1df/nova12.jpeg" data-mid="141776085" border="0" src="https://freight.cargo.site/w/1000/i/39b23599c8dc2c08381f302514ea47546fb3bdc0ceb85b30d68d1c4a0238d1df/nova12.jpeg" /> Hubweek testingWe tested a low resolution version of the game with kids at HUBweek and they loved it! They quickly learned the game play and understood why some ships’ “shields” were better in some games but worse in others.When we told observing parents that it was actually about health insurance, they understood the analogy. <img width="1072" height="700" width_o="1072" height_o="700" data-src="https://freight.cargo.site/t/original/i/00d1ca3ac6980e7d01e26ac8fd5246eb4de945f9db0e7b79dffd79ac2ff500e2/nova13.jpeg" data-mid="141776086" border="0" src="https://freight.cargo.site/w/1000/i/00d1ca3ac6980e7d01e26ac8fd5246eb4de945f9db0e7b79dffd79ac2ff500e2/nova13.jpeg" /> <img width="1146" height="677" width_o="1146" height_o="677" data-src="https://freight.cargo.site/t/original/i/9e34642edac4f23ce3dbc0902cbde9d7f5737ec7581c074fac14cba39afa210d/nova13-copy-2.jpeg" data-mid="141776092" border="0" src="https://freight.cargo.site/w/1000/i/9e34642edac4f23ce3dbc0902cbde9d7f5737ec7581c074fac14cba39afa210d/nova13-copy-2.jpeg" /> Analogy and rulesWe needed to explain the analogy in a seamless way, so we integrated it into an illustrated rule book. The rules were told as a story that parents could read to their kids. <img width="1872" height="1606" width_o="1872" height_o="1606" data-src="https://freight.cargo.site/t/original/i/efae7741037328b54a9f4abc6df81ee44062c0807667c49536f0514e7960091d/nova14.jpeg" data-mid="141776087" border="0" src="https://freight.cargo.site/w/1000/i/efae7741037328b54a9f4abc6df81ee44062c0807667c49536f0514e7960091d/nova14.jpeg" /> Final prototypeThe project is still in progress within BCBSMA’s innovation team. <img width="1426" height="1595" width_o="1426" height_o="1595" data-src="https://freight.cargo.site/t/original/i/7f9ef53238213aa459c5f51036e814c2e250382ce7826ae331f3304f1d519dfa/nova.jpeg" data-mid="141776093" border="0" src="https://freight.cargo.site/w/1000/i/7f9ef53238213aa459c5f51036e814c2e250382ce7826ae331f3304f1d519dfa/nova.jpeg" /> RebrandAfter leaving BCBSMA, I decided to rebrand the original illustrations and style of the game as a personal project .videoWrapper { position: relative; padding-bottom: 56.25%; /* 16:9 */ padding-top: 25px; height: 0; } .videoWrapper iframe { position: absolute; top: 0; left: 0; width: 100%; height: 100%; } https://sydneymerullo.com/Word Thu, 28 Oct 2021 00:15:05 +0000 Sydney Meyers https://sydneymerullo.com/Word Word A collaborative story-building cat with skateboard speakers. Toy studioIndustrial Design <img width="1368" height="1500" width_o="1368" height_o="1500" data-src="https://freight.cargo.site/t/original/i/b8e89146b43f52854cae1f8095b46167811a32306f40bbfc90a167e6f91da36b/Screen-Shot-2021-12-17-at-9.03.29-PM.png" data-mid="129287180" border="0" data-scale="54" src="https://freight.cargo.site/w/1000/i/b8e89146b43f52854cae1f8095b46167811a32306f40bbfc90a167e6f91da36b/Screen-Shot-2021-12-17-at-9.03.29-PM.png" /><img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/ff81acb8f0af90db1e844616b70406b2a0af36043192e91792b370bf0302da66/cray_arrange.png" data-mid="141778163" border="0" src="https://freight.cargo.site/w/1000/i/ff81acb8f0af90db1e844616b70406b2a0af36043192e91792b370bf0302da66/cray_arrange.png" /><img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/d2f06c756a602d23352c9fe3e4985fb4cca5ab39d0b950f09abd2bbd24f695b1/mockupvid.gif" data-mid="141750942" border="0" src="https://freight.cargo.site/w/1000/i/d2f06c756a602d23352c9fe3e4985fb4cca5ab39d0b950f09abd2bbd24f695b1/mockupvid.gif" /><img width="2800" height="1782" width_o="2800" height_o="1782" data-src="https://freight.cargo.site/t/original/i/63a5c1b0bf5daa964efed66e58543ff519df38c8ac477bb6bcceebe698edcc3e/cat.png" data-mid="141677527" border="0" src="https://freight.cargo.site/w/1000/i/63a5c1b0bf5daa964efed66e58543ff519df38c8ac477bb6bcceebe698edcc3e/cat.png" /><img width="2500" height="1591" width_o="2500" height_o="1591" data-src="https://freight.cargo.site/t/original/i/7c46704581443a841508b6f6eb78ee5384d83101b3ecdae20dda60c55b6c8d6a/yup-this-is-the-final23.jpeg" data-mid="141666691" border="0" src="https://freight.cargo.site/w/1000/i/7c46704581443a841508b6f6eb78ee5384d83101b3ecdae20dda60c55b6c8d6a/yup-this-is-the-final23.jpeg" />&nbsp; &nbsp; &nbsp;&nbsp; &nbsp; &nbsp;Problem space <img width="2489" height="1071" width_o="2489" height_o="1071" data-src="https://freight.cargo.site/t/original/i/ef5045b45607d0a7f38d556bede2831642275825f4450f1d8f347e9d0f7e10ad/yup-this-is-the-final6.jpeg" data-mid="141671899" border="0" data-scale="92" alt="But some games have a limit" data-caption="But some games have a limit" src="https://freight.cargo.site/w/1000/i/ef5045b45607d0a7f38d556bede2831642275825f4450f1d8f347e9d0f7e10ad/yup-this-is-the-final6.jpeg" /> Playing games is one of the best ways for kids to make friends and collaborate, but some games have a limit on the number of players that can play. <img width="2373" height="1067" width_o="2373" height_o="1067" data-src="https://freight.cargo.site/t/original/i/cf7ac554674727d1cdedcb578fab488c63c740874a18540ffbcdb739da1c19f4/yup-this-is-the-final7.jpeg" data-mid="141671900" border="0" data-scale="95" src="https://freight.cargo.site/w/1000/i/cf7ac554674727d1cdedcb578fab488c63c740874a18540ffbcdb739da1c19f4/yup-this-is-the-final7.jpeg" /> If there’s a large group, some kids have to sit out and watch. <img width="2385" height="1073" width_o="2385" height_o="1073" data-src="https://freight.cargo.site/t/original/i/c2b96e1b9440e59724e9b7554ee538816b7fde7b356910acc85f742ab5217bed/yup-this-is-the-final5.jpeg" data-mid="141671898" border="0" data-scale="95" src="https://freight.cargo.site/w/1000/i/c2b96e1b9440e59724e9b7554ee538816b7fde7b356910acc85f742ab5217bed/yup-this-is-the-final5.jpeg" /> How might we socially connect children without a restriction on the size of the group? Process <img width="2500" height="1591" width_o="2500" height_o="1591" data-src="https://freight.cargo.site/t/original/i/4adae996206852c5ba31fd21ea9fd19e082fc4ec7671b06f202218f83bf14f94/yup-this-is-the-final9.jpeg" data-mid="141666688" border="0" src="https://freight.cargo.site/w/1000/i/4adae996206852c5ba31fd21ea9fd19e082fc4ec7671b06f202218f83bf14f94/yup-this-is-the-final9.jpeg" /><img width="2500" height="1591" width_o="2500" height_o="1591" data-src="https://freight.cargo.site/t/original/i/cb192f5d324b1a2e514e5a45e6c13c095eae6c61b5181ed27bd76ba72da888ec/yup-this-is-the-final10.jpeg" data-mid="141666689" border="0" src="https://freight.cargo.site/w/1000/i/cb192f5d324b1a2e514e5a45e6c13c095eae6c61b5181ed27bd76ba72da888ec/yup-this-is-the-final10.jpeg" /><img width="2500" height="1591" width_o="2500" height_o="1591" data-src="https://freight.cargo.site/t/original/i/61a0a69d34d953c3201c84d6380e0c4a514c4c47d056eac5362ade1e1c20f465/yup-this-is-the-final11.jpeg" data-mid="141666690" border="0" src="https://freight.cargo.site/w/1000/i/61a0a69d34d953c3201c84d6380e0c4a514c4c47d056eac5362ade1e1c20f465/yup-this-is-the-final11.jpeg" /><img width="2800" height="1782" width_o="2800" height_o="1782" data-src="https://freight.cargo.site/t/original/i/7310bf4a33897e1666b6b73340ba3140532d8b5ea91a6f5f90c17f3f6a2f8f33/45c74044568345.5816cb0a0975a.jpg" data-mid="141671824" border="0" src="https://freight.cargo.site/w/1000/i/7310bf4a33897e1666b6b73340ba3140532d8b5ea91a6f5f90c17f3f6a2f8f33/45c74044568345.5816cb0a0975a.jpg" /> https://sydneymerullo.com/Elm-St-Radio Fri, 17 Dec 2021 22:06:20 +0000 Sydney Meyers https://sydneymerullo.com/Elm-St-Radio Live in Slow MotionPosters for a neighbor’s radio show. Visual Design Illustration <img width="15001" height="20001" width_o="15001" height_o="20001" data-src="https://freight.cargo.site/t/original/i/003154b29943b1f8676636d8649fc46f88a122869d59bbd65398ee0d354900e5/radio-show-posters-06.jpg" data-mid="129289132" border="0" src="https://freight.cargo.site/w/1000/i/003154b29943b1f8676636d8649fc46f88a122869d59bbd65398ee0d354900e5/radio-show-posters-06.jpg" /> https://sydneymerullo.com/Feel Thu, 28 Oct 2021 00:15:04 +0000 Sydney Meyers https://sydneymerullo.com/Feel Feel A record player that mimics it’s tactile functions. Consumer ElectronicsIndustrial Design <img width="2380" height="1073" width_o="2380" height_o="1073" data-src="https://freight.cargo.site/t/original/i/70a1614fe844cc631d48caa9091967a8acbe0dedb101f8a27ccf970734462073/yup-this-is-the-final36.jpeg" data-mid="131584186" border="0" src="https://freight.cargo.site/w/1000/i/70a1614fe844cc631d48caa9091967a8acbe0dedb101f8a27ccf970734462073/yup-this-is-the-final36.jpeg" /><img width="2487" height="1067" width_o="2487" height_o="1067" data-src="https://freight.cargo.site/t/original/i/e0101f64c5eca659d6d0481249362231e67f79d5e097a4af75554341af62b4e7/yup-this-is-the-final37.jpeg" data-mid="131584187" border="0" src="https://freight.cargo.site/w/1000/i/e0101f64c5eca659d6d0481249362231e67f79d5e097a4af75554341af62b4e7/yup-this-is-the-final37.jpeg" /><img width="2376" height="1067" width_o="2376" height_o="1067" data-src="https://freight.cargo.site/t/original/i/841ab63463e68384800afd50720a254c18d7f2d566fe379ef7de28f7fdb654ef/yup-this-is-the-final38.jpeg" data-mid="131584188" border="0" src="https://freight.cargo.site/w/1000/i/841ab63463e68384800afd50720a254c18d7f2d566fe379ef7de28f7fdb654ef/yup-this-is-the-final38.jpeg" /><img width="2500" height="1591" width_o="2500" height_o="1591" data-src="https://freight.cargo.site/t/original/i/b4d03f2724a2a8388d3af0c38f88d69545a7912cfa21be7af14a77add60d7caa/yup-this-is-the-final40.jpeg" data-mid="131584189" border="0" src="https://freight.cargo.site/w/1000/i/b4d03f2724a2a8388d3af0c38f88d69545a7912cfa21be7af14a77add60d7caa/yup-this-is-the-final40.jpeg" /><img width="2447" height="463" width_o="2447" height_o="463" data-src="https://freight.cargo.site/t/original/i/9ab41ac999216df82e8b0f7052dca06c1a4ec152cc937c603db408607043e245/yup-this-is-the-final42.jpeg" data-mid="131584190" border="0" 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data-src="https://freight.cargo.site/t/original/i/1bb6312742fafce72902b096cd6d0e1ac5aa96babf9eea9b57de55e7978ce008/yup-this-is-the-final45.jpeg" data-mid="131584211" border="0" src="https://freight.cargo.site/w/1000/i/1bb6312742fafce72902b096cd6d0e1ac5aa96babf9eea9b57de55e7978ce008/yup-this-is-the-final45.jpeg" /><img width="2500" height="1591" width_o="2500" height_o="1591" data-src="https://freight.cargo.site/t/original/i/c700cfb2c86cbde211d173ab57db8b0fec16706307b89d0081a9ac8fbc24f33d/yup-this-is-the-final46.jpeg" data-mid="131584216" border="0" src="https://freight.cargo.site/w/1000/i/c700cfb2c86cbde211d173ab57db8b0fec16706307b89d0081a9ac8fbc24f33d/yup-this-is-the-final46.jpeg" /><img width="2500" height="1591" width_o="2500" height_o="1591" data-src="https://freight.cargo.site/t/original/i/8d289bf97a625557d626c762447417a43fac8509c930644db27e4808bb67665c/yup-this-is-the-final47.jpeg" data-mid="131584218" border="0" 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data-src="https://freight.cargo.site/t/original/i/b05a1a8f848ec743785ade9b97ebd8a3c3ef1de38bd6c68a1b852a05f39d12a8/yup-this-is-the-final50.jpeg" data-mid="131584231" border="0" src="https://freight.cargo.site/w/1000/i/b05a1a8f848ec743785ade9b97ebd8a3c3ef1de38bd6c68a1b852a05f39d12a8/yup-this-is-the-final50.jpeg" /> <img width="2384" height="1518" width_o="2384" height_o="1518" data-src="https://freight.cargo.site/t/original/i/9fb07847c08e77a028ce9ff4539d06ebb6c482cab0a41c7fc3338fe2915abac3/Screen-Shot-2021-12-17-at-9.04.45-PM.png" data-mid="127714385" border="0" src="https://freight.cargo.site/w/1000/i/9fb07847c08e77a028ce9ff4539d06ebb6c482cab0a41c7fc3338fe2915abac3/Screen-Shot-2021-12-17-at-9.04.45-PM.png" /><img width="2500" height="1591" width_o="2500" height_o="1591" data-src="https://freight.cargo.site/t/original/i/8bf1ebbd802997085a3509f13756ca618a3f200427479364c87905b62ff1632c/yup-this-is-the-final53.jpeg" data-mid="131584239" border="0" 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data-src="https://freight.cargo.site/t/original/i/a0026871c0f418f3e2f6f66b8f250d7cf954f6627b2c41c197413ca81f40e0fe/Screen-Shot-2021-12-17-at-9.04.15-PM.png" data-mid="127714383" border="0" src="https://freight.cargo.site/w/1000/i/a0026871c0f418f3e2f6f66b8f250d7cf954f6627b2c41c197413ca81f40e0fe/Screen-Shot-2021-12-17-at-9.04.15-PM.png" /> .videoWrapper { position: relative; padding-bottom: 56.25%; /* 16:9 */ padding-top: 25px; height: 0; } .videoWrapper iframe { position: absolute; top: 0; left: 0; width: 100%; height: 100%; } https://sydneymerullo.com/Illustrations Tue, 11 Jan 2022 20:24:17 +0000 Sydney Meyers https://sydneymerullo.com/Illustrations Illustrations Mixed Media <img width="4800" height="3000" width_o="4800" height_o="3000" data-src="https://freight.cargo.site/t/original/i/d986e23be8b42863eff515926e12ae909908414afd2b3233c7fe85c76f8e4966/IMG_0359.JPG" data-mid="131796784" border="0" 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data-src="https://freight.cargo.site/t/original/i/e4456df0b715276a1566727e8000ffca71045a1b6f78fbea8690bfa9b294122c/1.jpg" data-mid="131796091" border="0" src="https://freight.cargo.site/w/1000/i/e4456df0b715276a1566727e8000ffca71045a1b6f78fbea8690bfa9b294122c/1.jpg" /> https://sydneymerullo.com/Matunuk Sun, 13 Feb 2022 22:24:38 +0000 Sydney Meyers https://sydneymerullo.com/Matunuk MatunukChocolate bar packaging concepts. Personal Project Branding <img width="3945" height="2400" width_o="3945" height_o="2400" data-src="https://freight.cargo.site/t/original/i/76bae24ab997f97b0f1c9490e882ac68c68657a451ae5478808b090b9fc36b8d/chocolate1.png" data-mid="133377354" border="0" src="https://freight.cargo.site/w/1000/i/76bae24ab997f97b0f1c9490e882ac68c68657a451ae5478808b090b9fc36b8d/chocolate1.png" /> https://sydneymerullo.com/Cambridge Thu, 06 Jan 2022 23:11:32 +0000 Sydney Meyers https://sydneymerullo.com/Cambridge Cambridge Sticker concepts for Cambridge, MA. Personal Project Creative Direction <img width="2880" height="2340" width_o="2880" height_o="2340" data-src="https://freight.cargo.site/t/original/i/403d18565d6775a13fc11adaecbefe715d443905d8019534d431786659c004f7/sydneymeyerscambridgema-05.png" data-mid="129288332" border="0" src="https://freight.cargo.site/w/1000/i/403d18565d6775a13fc11adaecbefe715d443905d8019534d431786659c004f7/sydneymeyerscambridgema-05.png" /> https://sydneymerullo.com/Vuforia-Instruct Thu, 28 Oct 2021 00:15:04 +0000 Sydney Meyers https://sydneymerullo.com/Vuforia-Instruct Vuforia InstructA CAD based, augmented reality work instructions authoring tool. PTCProduct Design <img width="2876" height="1474" width_o="2876" height_o="1474" data-src="https://freight.cargo.site/t/original/i/ad72af181e60ed4d778c0f0936ae41cd7cbfc1bf58cf2661ec068bab5ef60384/UI-refresh.gif" data-mid="141888118" border="0" src="https://freight.cargo.site/w/1000/i/ad72af181e60ed4d778c0f0936ae41cd7cbfc1bf58cf2661ec068bab5ef60384/UI-refresh.gif" /><img width="3110" height="1592" width_o="3110" height_o="1592" data-src="https://freight.cargo.site/t/original/i/db38f87ea347a342ad92e1f2293af756682c93d392e58a7cdc9961edfe0b9483/State-based1.gif" data-mid="141888392" border="0" src="https://freight.cargo.site/w/1000/i/db38f87ea347a342ad92e1f2293af756682c93d392e58a7cdc9961edfe0b9483/State-based1.gif" /><img width="3110" height="1592" width_o="3110" height_o="1592" data-src="https://freight.cargo.site/t/original/i/16411e466866432bae3bdfed989a927624eccbae8ad2833fbd8541efc3f22476/State-based2.gif" data-mid="141888394" border="0" src="https://freight.cargo.site/w/1000/i/16411e466866432bae3bdfed989a927624eccbae8ad2833fbd8541efc3f22476/State-based2.gif" /><img width="3110" height="1592" width_o="3110" height_o="1592" data-src="https://freight.cargo.site/t/original/i/47626eb4127d8e70636abd4db4e555598c943e811782920f3e9e3942dce0b29a/State-based3.gif" data-mid="141888397" border="0" src="https://freight.cargo.site/w/1000/i/47626eb4127d8e70636abd4db4e555598c943e811782920f3e9e3942dce0b29a/State-based3.gif" /> Problem space Authors in manufacturing environments needed a way to visually explain how to inspect an object and define what types of input they need from their frontline workers. We focused initially on their inspection scenarios. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/b591cecad84c022e1c347585ecf20d706c4c470537346f83ee8de552a48962a8/Render_current_072120.jpg" data-mid="141666094" border="0" src="https://freight.cargo.site/w/1000/i/b591cecad84c022e1c347585ecf20d706c4c470537346f83ee8de552a48962a8/Render_current_072120.jpg" /> 4 C’s of Inspection: Context, Comparison, Communication, Confirmation.&nbsp;Illustrated by Than Lane. Process <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/2c928cbdd0a89f20d022b7d032a443b896932da96fcbeed8a6c8b2271499d64d/OSRAM-visit.jpg" data-mid="141868111" border="0" src="https://freight.cargo.site/w/1000/i/2c928cbdd0a89f20d022b7d032a443b896932da96fcbeed8a6c8b2271499d64d/OSRAM-visit.jpg" /> <img width="1262" height="946" width_o="1262" height_o="946" data-src="https://freight.cargo.site/t/original/i/59f4f0072846b4dfc859d54aa7ee7a21da40ea672f76d16c4bc679005410e9f3/cosma-pic.png" data-mid="141875345" border="0" src="https://freight.cargo.site/w/1000/i/59f4f0072846b4dfc859d54aa7ee7a21da40ea672f76d16c4bc679005410e9f3/cosma-pic.png" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/8eefd71760e1f27ad2535177ec4ab1348ce93324da2ec37e0b4b6eac893b219d/UTC-pic.jpg" data-mid="141875346" border="0" src="https://freight.cargo.site/w/960/i/8eefd71760e1f27ad2535177ec4ab1348ce93324da2ec37e0b4b6eac893b219d/UTC-pic.jpg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/73bbfff1fb7c853479c2b0aadcc15860077d090303f81634d5ec0586ab9e1482/IMG_0139.jpg" data-mid="141868864" border="0" src="https://freight.cargo.site/w/1000/i/73bbfff1fb7c853479c2b0aadcc15860077d090303f81634d5ec0586ab9e1482/IMG_0139.jpg" /> <img width="1828" height="1468" width_o="1828" height_o="1468" data-src="https://freight.cargo.site/t/original/i/57c75f2d2a14e47a8c51791afb4c28b4b4778890358cd6b64a1bedf72195db1c/Screen-Shot-2020-06-25-at-8.36.09-AM.png" data-mid="141868114" border="0" src="https://freight.cargo.site/w/1000/i/57c75f2d2a14e47a8c51791afb4c28b4b4778890358cd6b64a1bedf72195db1c/Screen-Shot-2020-06-25-at-8.36.09-AM.png" /> Pre-Beta discovery user research Our team interviewed industrial frontline worker and translated our learnings into the 4 C’s of Inspection, our core product principals. I created user flows and wireframes to explore early concepts. &nbsp; <img width="2036" height="1530" width_o="2036" height_o="1530" data-src="https://freight.cargo.site/t/original/i/16387f1611db21fefc23af9e09f4ec2c009cf6410cd8fc96c32550803ef4aa68/Screen-Recording-2022-05-06-at-3.50.35-PM.gif" data-mid="141875556" border="0" src="https://freight.cargo.site/w/1000/i/16387f1611db21fefc23af9e09f4ec2c009cf6410cd8fc96c32550803ef4aa68/Screen-Recording-2022-05-06-at-3.50.35-PM.gif" /> <img width="2036" height="1530" width_o="2036" height_o="1530" data-src="https://freight.cargo.site/t/original/i/82193091b90dc05844da3528d6fbe1403d38174ade55324f826ea8f7edf02316/part.gif" data-mid="141875555" border="0" src="https://freight.cargo.site/w/1000/i/82193091b90dc05844da3528d6fbe1403d38174ade55324f826ea8f7edf02316/part.gif" /> <img width="640" height="480" width_o="640" height_o="480" data-src="https://freight.cargo.site/t/original/i/c386938c9c0efaf8dbbd6b85d6e75d410e02510ac3d75c2425411eb2907cb78a/RPReplay_Final1648131061.gif" data-mid="141875577" border="0" src="https://freight.cargo.site/w/640/i/c386938c9c0efaf8dbbd6b85d6e75d410e02510ac3d75c2425411eb2907cb78a/RPReplay_Final1648131061.gif" /> Point and part markers I worked with engineering to create visual specs for point and part markers, allowing an author to clearly communicate where to inspect in their instructions.&nbsp; <img width="3350" height="1904" width_o="3350" height_o="1904" data-src="https://freight.cargo.site/t/original/i/64700cc9bcd83ea6305455939fb3451edeeaad2f4bbdaa11568571f06f3455a1/Screen-Shot-2022-05-06-at-2.42.15-PM.png" data-mid="141869035" border="0" src="https://freight.cargo.site/w/1000/i/64700cc9bcd83ea6305455939fb3451edeeaad2f4bbdaa11568571f06f3455a1/Screen-Shot-2022-05-06-at-2.42.15-PM.png" /> <img width="3358" height="2096" width_o="3358" height_o="2096" data-src="https://freight.cargo.site/t/original/i/43b45cd580b5bb0fb3674edf30a7636f7785d2c9c62e8d8079f02dcd5f6e635f/Screen-Shot-2022-05-06-at-2.41.39-PM.png" data-mid="141869034" border="0" src="https://freight.cargo.site/w/1000/i/43b45cd580b5bb0fb3674edf30a7636f7785d2c9c62e8d8079f02dcd5f6e635f/Screen-Shot-2022-05-06-at-2.41.39-PM.png" /> <img width="7865" height="4000" width_o="7865" height_o="4000" data-src="https://freight.cargo.site/t/original/i/faaa35949d7f059490e95ae33571bf44e1351c6ce7c267d9d3e70c97e28cce7d/Frame-6.png" data-mid="141871024" border="0" src="https://freight.cargo.site/w/1000/i/faaa35949d7f059490e95ae33571bf44e1351c6ce7c267d9d3e70c97e28cce7d/Frame-6.png" /> <img width="3272" height="1700" width_o="3272" height_o="1700" data-src="https://freight.cargo.site/t/original/i/deafd1ee946faa29c35109e2840c118f9c1561544b2e0440eac5d2ecefd0451d/Screen-Shot-2021-04-20-at-12.03.05-PM.png" data-mid="141869047" border="0" src="https://freight.cargo.site/w/1000/i/deafd1ee946faa29c35109e2840c118f9c1561544b2e0440eac5d2ecefd0451d/Screen-Shot-2021-04-20-at-12.03.05-PM.png" /> Post-Beta user research We tested the Instruct Beta and learned about the need for re-using parts in instructions, technical difficulties with AR on large objects, and assembly scenarios. <img width="3282" height="1738" width_o="3282" height_o="1738" data-src="https://freight.cargo.site/t/original/i/beb4caf5123b8db7e7454f89f1cbf9d2a0f33e992177f14f53c7ed08e4ec4389/Screen-Recording-2022-05-06-at-4.02.05-PM.gif" data-mid="141879862" border="0" src="https://freight.cargo.site/w/1000/i/beb4caf5123b8db7e7454f89f1cbf9d2a0f33e992177f14f53c7ed08e4ec4389/Screen-Recording-2022-05-06-at-4.02.05-PM.gif" /> Part sets Part sets allow an author to define a group of parts and quickly reference them in different steps of their instructions. <img width="2876" height="1464" width_o="2876" height_o="1464" data-src="https://freight.cargo.site/t/original/i/81470e6c571b8fe311ea7137238dddacdaa904a623cb039dd091557a5487be15/custom-view.gif" data-mid="141890555" border="0" src="https://freight.cargo.site/w/1000/i/81470e6c571b8fe311ea7137238dddacdaa904a623cb039dd091557a5487be15/custom-view.gif" /> Custom views Initially a technical problem, users were having difficuties initiating AR tracking on large objects. I created designs that would allow a user to create a custom view per step in their instructions, solving the inital technical problem for large objects as well as improving the authoring experience for other use cases. <img width="3236" height="1996" width_o="3236" height_o="1996" data-src="https://freight.cargo.site/t/original/i/d185b8228756da7bba3c3eb3fa73f261c4bfa8f798790381d44a91ac8ead43b1/printer-editor.gif" data-mid="141890297" border="0" src="https://freight.cargo.site/w/1000/i/d185b8228756da7bba3c3eb3fa73f261c4bfa8f798790381d44a91ac8ead43b1/printer-editor.gif" /> <img width="375" height="667" width_o="375" height_o="667" data-src="https://freight.cargo.site/t/original/i/cedbfaa3021b048e21feff9c62d5a5f3a6d680b9b4f80ff78a3b280a77ee5ddf/printer-vantage.gif" data-mid="141890765" border="0" src="https://freight.cargo.site/w/375/i/cedbfaa3021b048e21feff9c62d5a5f3a6d680b9b4f80ff78a3b280a77ee5ddf/printer-vantage.gif" /> State-based instructions I worked on a small disciplinary team to explore assembly use cases. We learned that an object would change states while being assembled, and we needed a way for the author to define these states in a lightweight way.&nbsp; <img width="3340" height="1868" width_o="3340" height_o="1868" data-src="https://freight.cargo.site/t/original/i/1be11ef7dc75324d510f6c68719cbd9c45c6a42eda1cf2bcbbab4270021d0fe2/Screen-Shot-2022-05-06-at-7.03.47-PM.png" data-mid="141889182" border="0" data-scale="95" src="https://freight.cargo.site/w/1000/i/1be11ef7dc75324d510f6c68719cbd9c45c6a42eda1cf2bcbbab4270021d0fe2/Screen-Shot-2022-05-06-at-7.03.47-PM.png" /> UI refresh and design system While designing new technical features that would significantly impact the current authoring environment, I rethought the UI of Instruct. My goals were to improve contrast, create a clear call to action, better align visually with other vuforia apps, improve consistancy between design and engineering, and update the legacy 2D centric UI to better support Instruct’s 3D based authoring experience.&nbsp; I circulated the new designs with design members to get feedback, and shared broadly with engineering and business partners to develop it in a phased approach.&nbsp;